Woohoo! Today, we’re ecstatic to announce a totally new way to engage users and grow your revenues that’s exclusive to Gambit Payments.
Say hello to Gambit Tasks:
Hello, Gambit Tasks.
WHAT IT IS
Look for Gambit Tasks in the Offers Panel, alongside the traditional promo offers you already know so well. Like offers, users can earn virtual currency for your game without direct payment, making this a superb way to engage younger users, or international users in emerging markets.
Instead of completing surveys or signing up for promotions, users can now complete a set of quick, easy, but non-automatable tasks. These are tasks that are hard for software to master, but extremely easy for humans – especially social game-playing, Internet-savvy humans who are incentivized by the prospect of earning your virtual currency.
Here’s how it works:
- A company that’s a Crowdflower client has thousands of online images that need to be checked for copyright issues
- The company submits this set of tasks to CrowdFlower
- CrowdFlower places the tasks in the Gambit payments platform, where it’s accessible to millions of users
- A social game user wants to buy virtual goods in a game using Gambit, sees the offer to earn currency by doing a bit of work, and starts checking pictures for copyright issues
- Once the user is done, the user is paid in virtual currency that can be used to buy goods back in the game.
Tasks would include:
- Tagging images or video clips with keywords to make them more searchable in a database
- Classifying text or other content under specific categories
- Reviewing content for copyright violations or other classifications
For those developers out there with lots of younger or international users who have more time than money, this represents a HUGE opportunity to increase your revenue. Yes, be excited.
WHY WE DID THIS
In our world, we’re always thinking through new ways to turn cash into virtual cash and then virtual cash back into cash for developers. So, when we got word of what the team over at CrowdFlower was up to — bringing big customers with simple tasks in connection with a massive online workforce who are more than happy to do a few tasks for cash, we started putting it all together.
Social gaming is exploding in popularity, and every day more people are buying virtual currency with real money, that they make from doing real work. Why couldn’t they just do the work and get their virtual currency right away?
Gambit Payment’s online payment system makes the earning opportunities CrowdFlower brings to the online workforce available in virtual economies for the first time in the history of social games.
The coolest part, we think, is that this gives all of our developer partners an excellent way to widen the transaction funnel.
Remember when we said that a user who has completed just 1 offer is 3 times more likely to transact again (often in direct payment)? With Gambit Tasks, the entrance to this transaction funnel is even wider because of how easy, accessible, and low-risk Tasks are.
The second coolest part is that your users can continue their in-game experience while earning virtual currency by doing game-like Tasks that are actually real work for real companies.
Crowdflower recognized that a partnership with Gambit would give them access to millions of capable users who were already among the web’s most fluent in web-based actions, and we recognized that the partnership would mean tons more engagement and revenue opportunity for developers.
We also like to try out new stuff. A lot. New stuff = exciting = reason for living.
We already know that this year’s revenue projections for the social game industry are tracking to surpass 1 billion dollars for developers on Facebook and MySpace, and we think Tasks is going to be a major enhancement to an already booming sector.
We’re really proud to be able to offer you guys product innovations like this, or even just feature improvements that you’ve requested, and we want to let you know to look for lots more stuff like this to come.
If you’re into this idea, have new ones for us, or just have questions, leave us your comments below.
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